了解過(guò)什么是酒店網(wǎng)絡(luò)營(yíng)銷的途徑嗎？

了解過(guò)什么是酒店網(wǎng)絡(luò)營(yíng)銷的途徑嗎？
    目前，酒店網(wǎng)絡(luò)營(yíng)銷主要有以下兩大途徑：
1.通過(guò)網(wǎng)上中介進(jìn)行的間接銷售
    目前，大多數(shù)的酒店都采用代理的形式進(jìn)行產(chǎn)品銷售，一般與中介方簽訂代理合同，由其進(jìn)行代理營(yíng)銷，而且所占比例非常大。從百度搜索“訂房”用時(shí)0.001秒，搜索出10600000篇相關(guān)網(wǎng)頁(yè)，從Google搜索“訂房”，用時(shí)0.05秒，搜索出2510000項(xiàng)結(jié)果，其他搜索引擎的情況也大同小異。從搜索引擎里反映出：訂房網(wǎng)絡(luò)基本上是中介一統(tǒng)天下。在國(guó)內(nèi)，酒店自建網(wǎng)站且能自營(yíng)網(wǎng)上預(yù)訂的比例很低，這正是我們與國(guó)際酒店的最大差距之一，也為第三方預(yù)訂網(wǎng)的發(fā)展帶來(lái)了巨大的空間。
    海外以Expenia、Travelocity、Priceline、Hotel Discount等旅游網(wǎng)站為代表的中介預(yù)訂網(wǎng)已取得了很大的成功；國(guó)內(nèi)以攜程、藝龍為代表的網(wǎng)上旅行社顯示了快速發(fā)展的勢(shì)頭。
2.酒店網(wǎng)上直銷
    酒店網(wǎng)上直銷就是酒店通過(guò)自己的網(wǎng)站進(jìn)行酒店網(wǎng)絡(luò)營(yíng)銷活動(dòng)。據(jù)統(tǒng)計(jì)，萬(wàn)豪、希爾頓通過(guò)自有網(wǎng)站的直接銷售收入與通過(guò)網(wǎng)上中介的間接銷售收入之比已經(jīng)高達(dá)75:25.而對(duì)消費(fèi)者來(lái)說(shuō)，他們也不愿意在中間商那里多花錢，而更喜歡直接訂房。因?yàn)樗麄冋J(rèn)為高質(zhì)量的服務(wù)職能來(lái)自于酒店形象設(shè)計(jì)酒店的本身。

Understand what is the way of hotel Internet marketing?
    At present, the hotel Internet marketing have the following two ways:
Indirect sales through an online intermediary
    At present, most of the hotel sales agent in the form of general agency contract signed with the intermediary by the marketing agent, and the proportion of very large. From the Baidu search for "booking" and 0.001 seconds to search 10,600,000 pages from Google search for "reservations" with a time of 0.05 seconds, the search out of 2.51 million, and other search engines in a similar situation. Reflected from a search engine: booking network is basically an intermediary domination. In China, the low proportion of hotel self-built website and can book online, is one of the largest gap with the international hotel, but also for the development of third-party booking a great deal of space.
    Overseas intermediary Expenia, Travelocity, Priceline, Hotel Discount travel site reservation network has achieved great success; domestic online travel agency Ctrip, eLong shows the momentum of rapid development.
(2) hotel online direct marketing
    Hotel Online direct marketing is the hotel through their own website online marketing activities. According to statistics, Marriott, Hilton, through its own website direct sales and indirect sales revenue through online intermediaries than has been as high as 75:25. For the consumer, they do not want to middlemen to spend more prefer direct booking. Because they believe that the quality of the service functions from the hotel itself.