讓你了解更多酒店網(wǎng)絡(luò)營銷的促銷方法.

讓你了解更多酒店網(wǎng)絡(luò)營銷的促銷方法.
1.搜索引擎營銷
    據(jù)CNNIC《2007年中國搜索引擎市場調(diào)查報(bào)告》，44.71%的網(wǎng)民經(jīng)常使用（每天多次使用）搜索引擎，每天使用一次搜索引擎的用戶也占到17.2%，也即每日使用搜索引擎用戶數(shù)高達(dá)61.91%，意味已有超過半數(shù)的網(wǎng)民開始依賴搜索引擎的使用。基于這種用戶數(shù)及構(gòu)成，搜索引擎已經(jīng)成為酒店市場推廣的重要營銷工具。主要包括：百度、Google、雅虎、搜狗、愛問、中搜等搜索引擎與新浪分類目錄、雅虎目錄、搜狐分類目錄等目錄網(wǎng)站，以及由關(guān)鍵詞分析、搜索引擎排名優(yōu)化與維護(hù)、搜索結(jié)果頁位置競價(jià)等營銷形式構(gòu)成的搜索引擎優(yōu)化與營銷服務(wù)。
2.交換鏈接
    交換鏈接是網(wǎng)站與網(wǎng)站間的合作形式，即分別在自己的網(wǎng)站上放置對方網(wǎng)站的標(biāo)志或名稱并設(shè)置對方網(wǎng)站的超級(jí)鏈接，使得用戶可以從合作網(wǎng)站中發(fā)現(xiàn)自己的網(wǎng)站，達(dá)到互相推廣的目的。交換鏈接的作用表現(xiàn)在幾個(gè)方面：知名度擴(kuò)散、業(yè)內(nèi)的認(rèn)知和認(rèn)可、獲得訪問量、增加用戶瀏覽時(shí)的印象、在搜索引擎排名中增加優(yōu)勢、通過合作網(wǎng)站的推薦增加訪問者的可信度等。
3.網(wǎng)絡(luò)廣告
    網(wǎng)絡(luò)廣告就是在網(wǎng)絡(luò)上，利用網(wǎng)站上的廣告橫幅、文本鏈接、多媒體的方法發(fā)布廣告時(shí)一種出現(xiàn)較早的網(wǎng)絡(luò)營銷手段，面向訪問者強(qiáng)制推出，其呈現(xiàn)形式包括通欄、文字鏈接、多媒體、圖片、對聯(lián)、電子郵件等。
4.信息發(fā)布
    酒店通過網(wǎng)絡(luò)發(fā)布信息也是一種有效的營銷方式。酒店應(yīng)將有價(jià)值的信息及時(shí)發(fā)布在自己的網(wǎng)站上，以充分發(fā)揮網(wǎng)站的功能，比如新產(chǎn)品信息、優(yōu)惠促銷信息等
5.郵件營銷
    郵件營銷是在用戶事先許可的前提下，通過電子郵件的方式向目標(biāo)用戶傳遞有價(jià)值信息的一種網(wǎng)絡(luò)營銷手段。郵件營銷的基礎(chǔ)條件是用戶事先許可。獲得用戶許可的方式有很多，如用戶為獲得某些服務(wù)而注冊為會(huì)員，或者用戶主動(dòng)訂閱新聞郵件、電子刊物等。郵件營銷既包括酒店通過自行建立郵件列表開展的營銷活動(dòng)，也包括通過專業(yè)服務(wù)商投放電子郵件廣告。
6.會(huì)員制營銷
    會(huì)員制營銷已經(jīng)被證實(shí)為電子商務(wù)網(wǎng)站的有效營銷手段，許多網(wǎng)上零售型網(wǎng)站都實(shí)施了會(huì)員制計(jì)劃。
7.病毒性營銷
    病毒性營銷并非真的以傳播病毒的方式開展?fàn)I銷，而是通過用戶的口碑宣傳網(wǎng)絡(luò)，信息像病毒一樣傳播和擴(kuò)散，利用快速復(fù)制的方式傳向數(shù)以千計(jì)、數(shù)以百萬計(jì)的受眾。現(xiàn)在幾乎所有的免費(fèi)電子郵件提供商都采取類似的推廣方法。
8.網(wǎng)絡(luò)視頻營銷
    將產(chǎn)品視頻和酒店形象視頻傳輸至網(wǎng)上，用戶只需商務(wù)登錄酒店網(wǎng)站就能看到對產(chǎn)品和酒店形象進(jìn)行展示的視頻圖像。
9.論壇營銷
    酒店利用論壇這種網(wǎng)絡(luò)交流的平臺(tái)，通過文字、圖片、視頻等方式發(fā)布酒店的產(chǎn)品、服務(wù)信息，從而讓客戶了解酒店及產(chǎn)品，最終達(dá)到宣傳酒店的品牌設(shè)計(jì)、加深市場認(rèn)知度的目標(biāo)。
10.網(wǎng)絡(luò)圖片營銷
    網(wǎng)絡(luò)圖片營銷是常用的網(wǎng)絡(luò)營銷方式之一，人們時(shí)常會(huì)在QQ上接收到朋友發(fā)過來的有創(chuàng)意的圖片，在各大論壇上也?？吹揭詧D片為主線索的帖子，這些圖片中常常摻有了一些廣告信息，比如：網(wǎng)站水印等。
11.電子雜志營銷
    網(wǎng)絡(luò)雜志憑借多樣化的表現(xiàn)形式，細(xì)分化的目標(biāo)受眾，相對精準(zhǔn)的傳播方式，開辟出一條全新的多元化信息傳播渠道。
To let you know more hotel Internet marketing promotion method.
(1) search engine marketing
    According to the CNNIC "2007 Chinese search engine market research report", 44.71% of Internet users regularly use (several times a day) search engine, users accounted for 17.2% use a search engine every day, that use search engines daily the number of users up to 61.91%, which means that more than half of Internet users come to rely on the use of search engines. Based on this number of users and the composition of search engine has become an important marketing tool for the hotel marketing. Include: Baidu, the Google, Yahoo, Sogou, love to ask, in search and other search engine and Sina classified directory, Yahoo directory, Sohu classification catalog catalog Web site, as well as by a keyword analysis, search engine ranking optimization and maintenance, the search results page position auction such as to constitute a form of marketing, search engine optimization and marketing services.
(2) exchange links
    Link exchange site between the site and forms of cooperation, and set each other with links, respectively, place the other site's logo or name on their own websites, enabling users to own website can be found from the partner sites to achieve the purpose of mutual promotion . The role of exchange links in several ways: diffusion of awareness, industry awareness and recognition, to gain access to the amount of increase user browsing the impression that, to increase the advantage in search engine rankings, increase in co-operation to a web site visitor's credibility and so on.
(3) online advertising
    Online advertising is on the network, the use of advertising banners on the website, text links, multimedia advertising earlier network marketing tool is a-oriented visitors to force launched its present form, including banner, text links, multimedia , pictures, couplets, e-mail.
(4) information dissemination
    The hotel information is also an effective way of marketing through the network. Hotel valuable information should be released on their own websites in a timely manner, to give full play to the functions of the site, such as new product information, promotions, promotions, etc.
5 Email Marketing
    E-mail marketing is to deliver valuable information to the target user via email prior permission under the premise of a network marketing means. The basic conditions of the e-mail marketing is the prior permission of the user. There are many ways to get user permission, such as user registration to access certain Services as a member, or the user to take the initiative to subscribe to the newsletter, electronic publications. Mail marketing includes both the hotel through their own mailing list to carry out marketing activities, including running an e-mail advertising by professional service providers.
6. Affiliate Marketing
    Affiliate Marketing has been proven effective marketing tool for e-commerce site, online retail site implemented membership programs.
7 Viral Marketing
    Viral marketing is not really the way to spread the virus to carry out marketing, but through word of mouth publicity of the user's network, information like a virus to spread and proliferation of fast copy transmitted to thousands, to millions of audience. Now almost all of the free e-mail providers have taken similar promotional methods.
8 online video marketing
    Product video and image of the hotel video transmission to the Internet, users simply business log on the hotel site will be able to see the displayed video image products and image of the hotel.
9 The Forum Marketing
    Hotel forum such a network platform for the exchange, released through the text, images, video, products, services, information of the hotel, hotels and products so that customers understand, and eventually reach the hotel brand of propaganda, to deepen the goal of market awareness.
Network picture marketing
    Network Image Marketing is one of the commonly used network marketing, people often received in the QQ friends sent me the picture of the creative, often see clues to the image-based posts in various forums, these pictures often mixed with some advertising information, such as: website watermark.
11 Electronic Journal of Marketing
    The online magazine with a variety of manifestations, the segmentation of the target audience, a relatively precise mode of transmission, open up a new diversified channels of information dissemination.