酒店領(lǐng)先品牌設(shè)計(jì)，酒店?duì)I銷有三種類型是哪些？

酒店領(lǐng)先品牌設(shè)計(jì)，酒店?duì)I銷有三種類型是哪些？
目前，酒店的營(yíng)銷部門設(shè)置要有以下三種類型
1.按地理區(qū)域設(shè)置營(yíng)銷部門
    按照酒店客戶的地理區(qū)域來(lái)配置酒店銷售力量，是酒店?duì)I銷部門設(shè)置中使用得較為廣泛的一種形式。其特點(diǎn)是可委派銷售人員專門負(fù)責(zé)向某個(gè)地區(qū)范圍內(nèi)所有顧客推銷酒店的全部產(chǎn)品。這樣可以減少銷售訪問的次數(shù)，把訪問里程縮小到最短，且不存在哪些顧客應(yīng)包括在哪個(gè)銷售人員的職責(zé)范圍之內(nèi)的爭(zhēng)議，以提高工作效率。這種形式要求銷售人員是多面手，必須了解酒店全部的產(chǎn)品和服務(wù)，并能夠熟練地與各種顧客打交道。
2.按產(chǎn)品和服務(wù)類別設(shè)置營(yíng)銷部門
    經(jīng)營(yíng)多種產(chǎn)品和服務(wù)的酒店常常按產(chǎn)品類別配置銷售力量。其最大優(yōu)點(diǎn)是由于各自負(fù)責(zé)某類產(chǎn)品，銷售人員會(huì)具備豐富的產(chǎn)品知識(shí)。這樣便能增強(qiáng)其在此類產(chǎn)品中的競(jìng)爭(zhēng)能力，并獲得較高水平的銷售額。銷售人員直接負(fù)責(zé)某種產(chǎn)品的銷售，還有助于開發(fā)此類產(chǎn)品，使酒店具備產(chǎn)品開發(fā)商的領(lǐng)先優(yōu)勢(shì)。按產(chǎn)品設(shè)置營(yíng)銷部門的缺點(diǎn)是費(fèi)用開支較高，因?yàn)樵谕坏乩韰^(qū)域內(nèi)可能支付兩個(gè)或兩個(gè)以上銷售人員的推銷費(fèi)用，如果溝通不當(dāng)，容易造成幾個(gè)爭(zhēng)奪同一個(gè)客戶，使客戶感到不方便。
3.按細(xì)分市場(chǎng)設(shè)置酒店?duì)I銷部門
    這種形式是以市場(chǎng)細(xì)分為基礎(chǔ)的，不同的銷售人員專門負(fù)責(zé)不同的顧客群體，這樣有利于酒店銷售人員與客戶建立長(zhǎng)久的業(yè)務(wù)往來(lái)關(guān)系，且便于掌握酒店品牌設(shè)計(jì)在該市場(chǎng)的需求和變化趨勢(shì)，這種形式適宜于都市中心的中型酒店使用。
    現(xiàn)代酒店?duì)I銷部主要由銷售總監(jiān)、銷售人員、團(tuán)隊(duì)協(xié)調(diào)員等組成。
The hotel is a leading brand design, hotel marketing there are three types of what?
At present, the hotel's marketing department set up to have the following three types
Set up the marketing department by geographic region
    In accordance with the geographical area of the hotel customers to configure the Hotel sales force is more widely used in the hotel marketing department set a form. May appoint a sales staff dedicated to all customers within an area to sell the hotel. This can reduce the number of visits by sales, access mileage reduced to the shortest, and do not exist to which customers should be included within the terms of reference in which the sales staff dispute, in order to improve work efficiency. This form requires the sales staff is versatile, must understand the hotel all the products and services, and able to deal with a variety of customers.
Product and service categories to set the marketing department
    Operating a variety of products and services are often configured by product category sales force. Its biggest advantage is each responsible for certain types of products, the sales staff has a wealth of product knowledge. Thus enhance the competitiveness of such products, and a high level of sales. The sales staff directly responsible for sales of certain products, such products also help to develop the hotel with the leading edge of product developers. Products set the shortcomings of the marketing department to higher expenses in the same geographic area may pay the cost of two or more sales staff to sell, if the communication is inappropriate, likely to cause several compete for the same client, so that customers do not feel convenient.
Three market segments, setting the hotel marketing department
    This form is based on market segmentation based on different sales personnel responsible for different customer groups, it is a good hotel sales staff and customers to establish long-term business relationship, and easy to grasp the market needs and trends, which forms suitable for medium-sized city center hotel.
    The modern hotel marketing sales director, sales staff, the team coordinator.